The technology behind natural meta content
optimization...
Placing a website at the top of Google, Yahoo or MSN involves
careful planning, research and accurate delivery. Additionally,
strong coding experience and a thorough understanding
of search engines algorithms is a must. When done properly,
organic optimization (natural content optimization) produces
amazing results. Natural SEO produces the highest possible
return on investment due to solid targeted keyword returns.
Here's how we do it:
Research and analytic.
Determining valid keywords strings is derived from several
sources. A throughout review of your website, your input
(not mandatory but we strongly encourage it), using 'keyword
popularity' software and resources, running competitive
analysis (best in practice competitors) and of course the
use of our own internal database which stores more than
5400 completed assignments (that's over 1 million keyword
strings ranked and recorded).
Building a Sitemap.
A Sitemap is created and installed to give search engine
spiders/robots a clean and direct path to your optimized
pages. If appropriate we will also link additional existing
pages to your new Sitemap (max 20 pages).
Optimizing your pages (max.
16).
Your existing web pages are our primary focus.
Preparation includes: Title tags, meta description,
meta keywords and necessary HTML code. Title
tags and meta tags are imperative to most search
engines. Your pages are checked for rich text
content and recommendations or corrections
are made accordingly. Your index page is hyperlinked
to your sitemap which in turn creates a clear
path to well defined pages for all search engine
spiders and robots to crawl. This results in
top traffic producing rankings.
Don't have 16 static pages to optimize? No problem, high
ranking well designed static pages are created as needed
(max 16) to support your website. These new pages focus on
rich text content, optimized meta content and become an integral
part of your website.
Please Note: Installation
of all new pages to your server is included
in our pricing.
Submitting to the search engines.
Google, Yahoo, Dmoz, MSN, AOL, Netscape, Altavista
and Alltheweb are submitted manually through
our direct channels and monitored to insure
proper and permanent indexing! (UK, European
and Asian domains are also submitted manually
to satellite databases if applicable).
Beyond the majors, we also hand pick major secondary search
engines which produces the other 11% of search engine traffic
(Never underestimate the power of secondary search engines,
11% of Internet traffic represents 62 million queries per
day). Six pages are enrolled in our 'smart indexing' program.
Smart indexing will not only promote your web pages consistently
but also safely, by ensuring no engine rules or regulations
are broken in the submission process! This combination gives
you access to 100% of available search engine traffic.
Page Rank Express.
To further support manual submissions we cross-link
your website to one or more of our high ranking
web pages. Our pages are spidered daily by
all major engines and produce faster and
comprehensive indexing results for your site
in engines like Google, Yahoo, AOL, Excite.
Cross-linking stays in place until your domain
has reached indexing.
Link
Popularity Building...
We get your link popularity started by listing your website
in two very powerful directories. InGoogle.com and Surfbot.org.
Yahoo Site Feed...
We create a dedicated file covering all accessible
pages in your website for accurate indexing.
Feeder file is installed on your server (if
applicable) and automatically crawled by Yahoo.
Google Sitemap...
We create a dedicated XML file which is installed
on your server (if applicable). Direct connection
to Google results in better crawl coverage
and fresher search results. Specific information
about your web pages is provided to Google
which greatly improves indexing and ranking.
Google Local.
Powerful geographical Google search service. We hand submit
your website to this excellent localized database for
targeted traffic.
ROR Strong RSS Feeds...
ROR is a rapidly growing XML format for describing any object
of your content in a generic fashion, so any search engine
can better understand that content. You can think of ROR
feeds as a powerful structured feed for describing all
your objects to the search engines: products, services,
reviews, discounts, images, events, schedule, podcasts
etc... Very effective and welcomed by all major search
engines!
Smart Indexing.
Our next step is to insure consistent indexing with major
search engines, directories and secondary recognized
search engines. With this goal in mind, your URL(s) is/are
submitted every two weeks to our selected search engine
database for a period of 1 year!
Why 'Smart' indexing? Because our software automatically
keeps track of where your website was submitted and how
the individual search engine rules and regulations apply.
Your website will not be resubmitted to a particular
search engine unless the allotted time between submissions
has been achieved. This intelligent and conscientious
approach to search engine submissions guarantees your
website will not spam their system but instead will always
fall within their indexing requirements.
Ownership.
All SEO work prepared for your website is
yours to keep permanently. You will have complete ownership
of all optimized content and all generated static HTML
pages (if applicable).
Understanding Your Market...
We have two types of surfers... 'Casual Surfers' and 'Buyers'.
The first will travel the Net looking for entertainment
value and more or less go (surf) with the flow. The second
has a specific goal in mind... To make a purchase online.
The difference in surfing is drastic! Casual surfers tend
to use single generic keywords to entertain themselves
while 'Buyers' will use very specific keyword strings to
avoid thousands of useless returns.
For example, you are planning a trip to Sedona, Ariz. and are looking for a good
reasonably priced motel. What keyword strings will you use to get related search
engine results - motels?... hotels? ...cheap motels? ...cheap hotels?. No...Statistically
if you are ready to purchase/reserve online (Buyer) you will be using keyword
strings like: "motels sedona arizona" or "motels sedona". Yet most site owners
are buying "motels", "hotels", "cheap motels" etc on Overture, AdWords or other
ppc engines at a very high cost. Do you need a ppc campaign to reach top 10 position
in Google or comparable major search engine for a targeted string like "motels
sedona"?... Not at all, actually it's a huge waste of money!
Optimized pages!...
Our primary focus is on the existing pages of your website.
Up to 16 pages are optimized for search engine indexing
and top 10 position ranking. This includes in depth site
analysis, 'keyword popularity research', 'competitive analysis'
and client input. Based on this information, each page
is optimized with dedicated title tags, meta description
tags, meta keywords and embedded comment definition. Your
main index plus 5 optimized pages are promoted to our full
database on completion and placed in our 'Smart Indexing'
program. Additionally, your domain is promoted through
our 'Page Rank Express', 'Google Local', 'Google Sitemap'
and 'Yahoo Site Feed' for fast and accurate indexing.
Don't have 16 static pages to optimize? Because all websites
are not designed the same way, ensuring appropriate search
engine exposure often requires development of additional pages.
Some websites are small. Others, such as e-commerce shopping
cart sites, focus heavily on easy product management. As such,
most, or all pages and content are derived dynamically, leaving
little to no chance of being found in the search engines. In
either case, implementing additional optimized static HTML
pages is a critical aspect of properly conveying what a business
is about to the search engines.
If needed, we create high quality static HTML pages (16 max),
rich in text content, extremely well optimized, very fast loading
for easy spidering and W3C compatible. These pages are prepared
to surface your products/service's strong selling points as
well as the viewing pleasure of your visitors. Your new pages
are also fully integrated with your new 'sitemap'.
A little bit
of mathematics....
Search engines primarily look for 'strong' keywords to rank
your website. Strong keywords are usually embedded within your
title tags (this is the first place a search engine robot will
look for ranking keywords). The problem is; title tags are
only allowed approx. 65- 90 characters of content, or about
10-14 words per page...
On average, our program is designed to create 3 sets of 3 keywords
per optimized pages. Each set of keywords combination is interchangeable
when it comes to search engine "search" results, this potentially
translates into 243 search combinations per optimized page.
Since we produce a total of 16 different pages we are essentially
creating 3888 'strong' keyword combinations for your website.
Additionally, 'strong' keywords are supported by 25- 40 meta
description keywords, 125- 150 meta keywords and important
'rich text content' per optimized pages.
Google Sitemap
- Direct link to Google...
We help Google discover more of your web pages faster and accurately.
Google Sitemaps is a very effective way for you to improve
your coverage in the Google index. It is a regulated crawling
system that enables us to communicate directly with Google
which keeps Googlebot informed of all your web pages, and when
you make changes to these pages.
Spidering process
of a web page is threefold...
On initial submission, your site is placed in a holding tank.
Second, the engine's robot crawls and indexes the submitted
optimized page(s) and in some cases will do a low level spidering
(spidering is the act of following hyperlinks from your main
index to secondary pages by a robot and indexing according
to optimized content). Third, search engines perform a deep
level spidering of all pages hyperlinked to your main index
page.
Some search engines are scoring web pages higher if they are
spidered as opposed to being submitted. With this in mind,
some of your optimized pages are placed on your server without
submission! This allows the natural spidering process to take
place and is supported by your 'Sitemap". Yes, above and beyond
your Google Sitemap we actually build a secondary 'Sitemap'
which allows robots and spiders to find their way to all optimized
pages.
This method of submission serves another important role in
our assignment... Spam free promotion! By giving spiders a
choice, you are guaranteed never to spam a search engine. Friendly
and conscientious promotion results in long term indexing and
ranking.
The above, combined with our 'Page Rank Express', 'Google Sitemap','Google
Local','ROR Strong RSS Feeds' and 'Yahoo Site Feed' is simply
untouchable in terms of results and return on investment!
Package Price: $1999.00 CDN
Still have questions? Contact
us for more information.
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