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RSM Richter Intranet Project Spotlight

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With a new company name, new logo and a stylish new website on its way, RSM Richter, a Canadian accounting firm, took this opportunity to re-engineer and re-brand its' corporate Intranet. The existing site left users wondering where they were, how they got there and why they couldn't find the information they were looking for in the first place.

Keeping only the text content, Perform Marketing created a concept, which was a derivative of the newly development RSM Richter website. The goal of the new Intranet was to create a central repository for all company documents, event listings, tools and contacts that was easily navigated and usable to all RSM Richter employees.

RSM Richter PortalStarting with a clean sheet, Perform Marketing implemented a completely dynamic solution compared to the existing HMTL version, which made changes to pages timely and inefficient. The base technology that runs the Intranet is ASP.NET and MySQL. With proven track records, these technologies work to increase site efficiency and reduce manual processes to deliver content. The site itself was developed using Dreamweaver MX 2004 and was exclusively created using templates to reduce development time.

RSM Richter Flash Animated Menu SystemThe site navigation was the critical path for users to retrieve and review information. Perform Marketing designed a menu architecture, which allowed for a two tier site hierarchy. This structure allows users to select from a parent menu, which divides the site into three main categories.

To accommodate hundreds of menu items within the categories, Perform Marketing adopted a data-driven Flash menu system using Macromedia Flash MX Professional 2004. The Flash menu captures the menu data upon load and presents the menu groups in an accordion system, which opens each section when clicked to showcase the sub-sections. The menu is tracked and highlights the section and sub-section so that users know where they are within the Intranet at all times. To ensure flexibility, the menu is completely manageable by RSM Richter through Perform Marketing's Afterlight Content Management System.

Afterlight Content Management System provides a completely Afterlight Content Management Systemversatile management system to keep up with RSM Richter's evolving content. The Afterlight solution enables RSM Richter employees to author site content live 24/7. Through an administrator, users may be assigned privileges to various sections of the site so that the different departments within the firm may manage their own content. Each modification is then sent for approval and publishing.

With a new look, updated layout and a usable and intuitive navigation system, RSM Richter employees now have easy access to review company information. The end result is a manageable site that employee's can access without getting lost.

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