With their website live and operational for some time, CoachingOuselves.com was looking for ways to get better traction with search engines. With no ongoing budget for Google AdWords and other monthly fee promotions, management turned to Perform Marketing for help.
By conducting a site audit, Perform Marketing was able to assess the strengths and weaknesses of the current site coding and search engine compliance. With results in hand, Perform Marketing prepared a report focusing on the low hanging fruit, intermediate revisions and large structural changes recommended to better place the site in the indexes of search engines such as Google, Yahoo and Bing.
Like many sites we audit, the low hanging fruit can generally be implemented within a few hours and have great long-term impact on the index position, page rank, overall search engine compliance. Armed with the new informtion about their site, CoachingOurselves.com can implement quick and easy revisions with a great return on their investment.
About CoachingOurselves.com: CoachingOurselves is informal and social learning for managers, created by Henry Mintzberg and Phil LeNir. They offer a library of 70 topics written by world renowned management and business thinkers to guide and motivate rich discussion, reflection and knowledge sharing within a management team, with or without an external facilitator. www.coachingourselves.com