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February 12, 2010

Refinement of brand identity and communication vehicles will help firm to deliver professional impression at each touchpoint.

With numerous tweaks over the years, the SCL Canada logo and communications have evolved into a collage of different attempts to create a professional impression.

Working with Perform Marketing, SCL Canada seeks to establish a consistent brand that can translate throughout all media and communication vehicles.

Further logo refinements will help to structure the identity, establish final colours and develop various treatments for use in different media. The second step will be to design core communication templates that build upon a consistent impression regardless of the touchpoint. Future development will see this design translation into the website, and traditional marketing media.

About SCL Canada: SCL is particularly concerned with two important areas: 1) Development by individual members of their skills; 2) Recognition by top management, counterpart managers and the general public of the significance of logistics activities in business and the overall economy. www.sclcanada.org

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