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January 22, 2007

Clean sheet is the best start for new site.

With an aging site and diminishing visits, Tuff-Edge worked with Perform Marketing to develop a web strategy to accommodate the end-user, Rep and Dealer network as well as marketing objectives set to take the company to a new level.

While Perform Marketing usually completes an analysis of the existing site when developing the new strategy, for Tuff-Edge, a clean sheet of paper was the best approach. The exisitng site used many depreciated technologies and funtions, which hinder the performance and user experience by today's standards.

Perform Marketing will design and develop the new site with an updated brand image and will develop a site architecture that organizes the products and information intuitively while optimizing efficiency. The new site will use data driven pages, using ASP.NET and MySQL, to deliver product and feature information while integrating static XHTML pages for general information.

As with all Perform Marketing sites, the Tuff-Edge site will be developed for search engine compliance and will be optimized with accessible features to reduce or remove barriers for users with disabilities.

About Tuff-Edge Inc.: Established in 1982, Tuff-Edge is a leading table manufacturer. The Tuff-Edge product line features self-edge tabletops in plastic laminate or wood veneer for your office, occasional, cafeteria and training needs. Learn more about Tuff-Edge at www.tuff-edge.com

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