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December 14, 2006

Category Development Portal replaces Excel file.

In an effort to increase the accessibility to sales information, General Mills has hired Perform Marketing to design and develop a central Intranet page to house all internal and links to files and supporting sites.

The Category Development Portal is designed using the corporate global brand guidelines and is hosted on the company’s Intranet. The page serves as a repository for all product sales information that company employees may access. Using simple logos and graphic labels, users can view, understand and extract the information quickly and easily.

About General Mills: is one of the leading producers of packaged consumer foods and markets some of the world's best-loved brands, including Betty Crocker, Häagen-Dazs, Pillsbury, Green Giant, Old El Paso, and Cheerios. The brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.

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