With
the high speed of business these days and worldwide mobile
phone shipments expected to reach over 930 million units in
2009*, organizations must pay close attention to how and where
their digital content is viewed.
From text messaging to e-mail and surfing through mobile browsers,
mobile phones are now a daily tool, which we all use to send
and receive information. Long gone are the days of using a
mobile for simply making phone calls.
With any mobile strategy, Perform Marketing works to create
page templates, which brand the mobile site and
optimizes content for display,
create adaptable layouts for various screen sizes and optimize images
to ensure low file overhead and enhanced viewing. Each Perform Marketing mobile solution is based on your existing web address. When mobile users browse to your existing website, they will be detected and sent to your mobile site instantly. Want to see an example, navigate to our site using your mobile phone, PDA or BlackBerry.
We have worked to learn how to optimize mobile sites to include
as much functionality as needed without creating usability
conflicts. Given the small screen size and the lower bandwidth speeds,
mobile sites must be developed with the user experience in
mind.
With data
driven websites, controlling the content has never been
easier. Using our Afterlight
Content Management System, content managers in organizations
can easily add, edit or remove content in a single step and
publish to multiple platforms.
Mobile phone websites have been developed using many different
technologies. Adobe Flash Lite now provides rich
media experiences for mobile sites using all the features
of Flash.
Adobe
Flash Lite is Flash technology specifically developed for
mobile phones and consumer electronics devices. Flash Lite
dramatically accelerates the delivery of rich content
and customized user interfaces. Companies can now extend their
Rich Internet Applications and enhanced user experiences to
mobile users.
Perform
Marketing has worked with mobile technologies developing
a mobile website of our own before most users knew a
mobile phone could browse the web. We have developed techniques
to optimize mobile sites and mobile applications to include
as much functionality as needed without usability limitations.
Given the small screen size and the lower bandwidth speeds,
mobile sites must be developed with the user experience
in mind.
What would a great mobile site be without users? With the
advent of Google Mobile Search, an index of mobile websites,
users can now search for companies and services that have mobile
content. Perform Marketing optimize each
mobile site for indexing with Google Mobile, creating an XML
site map detailing the pages ready for submission to Google
Mobile. Companies
who take the extra effort to accommodate mobile users
will benefit from extra traffic and marketing reach.
